The Role of International Employer Branding Research Paper

The Role of International Employer Branding - Research Paper Example Every organization needs to hire efficient people and with the different pressures that currently prevail in business industries; there is a need for employers to treat their employees with care and rationality. Strong management of employer brand has been the concern of business organizations more when expectations from the working employees are severe in nature (Barrow and Mosley). The concept of employer branding includes attention and consideration of the values of people. Through employer branding, organizations tend to express their values more such that the goals and objectives of the organizations may be managed in the right directions (Sparrow, Brewster and Harris, 118). Studies reveal that the most important expectations of employer branding include ease in attracting candidates, recognition as employer of choice, increased rates of retention, shortened time-to-fill, delivery of vision and values program, higher job acceptance rate, increase in number of unsolicited resumes , setting a standard and framework for all HR activity, increased appreciation for people activity among wider business, benefits to the service delivered to commercial customers, and large number of internal fills (Rosethorn, 63). The present study considers all these factors and focuses on an understanding of employer branding at an international level. 2. Definitions: While considering a study on employer branding, it is essential to understand its meaning and the key issues associated with it in terms of its use within business organizations. 2.1. Defining Key Issues of Employer Branding: There are certain key issues that define the role of employer branding in an organization. The most significant issues include the mandatories, objectives, process description of creating an employer brand, and discussion of the issues. Employer branding needs to take the responsibilities of coordination among the HR departments and employees, the reduction of cultural differences, the strategi c approach to long term economic benefits and incorporation of innovative research methods. The objectives in this regard involve presenting the employer in the best manner, ascertain confidence, direction and exclusivity, enhance contentment, enthusiasm and identity of working employees, and promote the USP of the organization. The process description involves planning, description and leadership issues being handled by employer branding (Wimmers, 14-15). Employer brand effectively considers the issues arising from the relationship of the employer and the employees. Thus it includes the experiences of all working employees and their expectations from their employer, involving issues like compensations, working environment, opportunities for growth, type of products and types of customers, as well as the expectations that an employer might have from its employees (Praeger, 82). 2.2. Brand Identity: The image or identity of a brand represents the perception of customers and employers in their minds about a particular brand. A brand identity is a message that is communicated to the world about itself by means of advertisement, forms of products, name, visuals, and other signs and symbols. It is essential in this regard to focus on what people are considering to be the message about the brand and what the actual message is since the perceptions might differ

Global Warming. Who is responsible Essay Example | Topics and Well Written Essays - 1250 words

Global Warming. Who is responsible - Essay Example And the major part of the warming that has been reported this century took place from 1900-1940. Ironically, the release of greenhouse gases was less during this period of the century when compared to the second half. In reality, the rise in temperatures over the recent years has been relatively higher when compared with the increase in greenhouse gases.1 Over the last few years, the issue of global warming has gained widespread media coverage. It has been the subject of many TV debates and now has a central role in the ongoing U.S. presidential elections campaigns. Many TV programs depict polar bears stranded as huge chunks of ice continue to melt into the polar waters. This has even been the subject of advertisement for many cruise lines that lure customers by promising them to enroll on a trip to witness the effects of global warming as it melts down polar ice that has been there for more than two million of years.2 According to a document released by the United Nations' International Panel on Climate Change (IPCC), "Global atmospheric concentrations of carbon dioxide [generated by fossil fuel consumption], methane and nitrous oxide [due to agriculture] have increased markedly as a result of human activities since 1750 and now far exceed pre-industrial values determined from ice cores spanning many thousands of years."3 However, the document is also optimistic and states that global warming can be curbed if effective measures are put in place to cut down global carbon emissions. That's because slowing down human activity, which according to the panel is the major cause of climate, can be the first step towards overturning the current situation. Global warming is a genuinely dynamic problem today's world. The current level of excess concentration of carbon dioxide in the atmosphere is as a result pass human activities. In the same light, the fossil fuels we burn today and related activities will affect future generations. That's because carbon gases emitted today will settle in the atmosphere and leave a negative effect on our planet when we are all gone. As a result, we have to take into account the welfare of our grandchildren each time we make a decision that can affect the environment.4 There is need for us to consider alternative sources of energy, and that's because fossil fuels have two major drawbacks. In addition to pollution, fossil fuels have become expensive.5 More recently, the issue of global warming has been gaining grounds even in religious spheres. More and more people of faith are now adopting global warming as one of their religious concerns. "As with concern regarding the nature and reality of the Holy, as with concern about one's relation to divine things, to God, to the sacred, as with concern for what may be one's ultimate purposes in life, global warming puts radically reorienting questions to life. Global warming puts life itself into question--not only our own individual lives, or the lifeline of our species, but all of life and its future possibilities. Global warming evokes the fragility of life and its mysterious contingency and begs caring response on our part."6 Another reason why global warming should attract religious concern is that most religions have some common principles that guide their teaching. These include having concern for the vulnerable as well as appreciation for the majestic works of God. "Global warming, by